FLEET DREAMS
1 in 2 fleet managers feel stressed in their role of looking after the company fleet. This is because they’re not really fleet managers – they’re just doing it part-time alongside other responsibilities.
So we needed to wake these managers up from their fleet nightmares with a campaign that showed them how, with Alphabet, one of their biggest headaches could be turned into one of their easiest tasks. It was time to welcome them to their FLEET DREAMS.
Blissful, whimsical and undeniably zen, Fleet Dreams is all about exuding calm, instilling confidence and transporting fleet managers to a place where everything works, and everyone thinks they’re amazing.
An elegant illustration style gave us full flexibility to visually realise and dramatise this dream-like world. A reassuring and playfully knowing tone of voice brought charm and warmth to functional, hard-working messages. And subtle sonic queues taken from the likes of guided meditations, spas and ASMR recordings deepened and enhanced our radio and video executions.
RESULTS
With 43 million impressions, the campaign scored a dreamy 35% above target, generating 133,000 clicks and 1,100 leads.
The Connected TV VCR was over 92% - delivering 575,091 completed video views (22% above target).