THE SUPER YUMMIES TO THE RESCUE
They say you should never work with animals or children. So we decided to work with both.
The Super Yummies, a popular brand of toddler snacks, wanted some totally unskippable YouTube pre-rolls to promote the launch of their new dairy pots.
With only 5 seconds to grab parents’ attention, we focused on the all too familiar situation of being faced with a hungry, and soon to be hangry, toddler – using this to build tension (with the help of a little humour) and encourage them to watch until the end.
Will our toddler break into a fit of hungry hysterics? Or will The Super Yummies swing in to save the day with their new delicious and nutritious dairy pots? There’s only one way to find out… by not pressing ‘Skip ad’.