NOWHERE TO HIDE
The DVLA wanted a hard-hitting, unignorable campaign that would grab the attention of untaxed car drivers across the UK.
The reality is, with the DVLA’s truly staggering amount of information on every car on the road, if your car is untaxed, there really is no hiding.
Featuring arresting and comically large images of untaxed cars trying to hide in various towns and cities across the UK, our concept confronts car tax evaders and playfully dramatises just how easy it is for the DVLA to track them down.